Craft: The tools I used to create the three logos and their variations would be Adobe Illustrator. In Illustrator, I utilized the pen tool (along with its many features), brushes, color palette, grid, rulers and the layer palette. First, I traced over the original logos with the pen tool to get a handle on how to use it more fluently. Then, I changed the colors of the original logos to get a feel for how they would look with a different color scheme. The next variation on the logos utilized the different brushes within Illustrator. The brushes took the logos to the next level because it wasn't just copying the logos with a pen tool anymore, now it seemed that the logos had a new identity because they were being modified in a new way. The last group of logos were done so that they idolized a new persona. They still hold true to the original logo they came from but they were modified in a way that created an alternative logo with my ideas.
Composition: The logos were composed in a way that drew the viewer directly to them. They were created to be best represented in the middle of the canvas on a landscape format. Since the assignment was to create a three part variation of three iconic logos, I composed the logos in the middle so that they resembled how their originals were formatted.
Concept: The idea behind the assignment was that there were suppose to be three variations of three iconic logos that we had already copied in class. The first set of logos were suppose to be modified slightly, the second set of logos were suppose to be amped up more than just changing the color scheme and the last set of logos were suppose to be the most modified set of logos and our best based on what we had learned thus far in the classroom.
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